SWEET. SWEETER. SWEETEST.

Sweet. Alexa Chung for Madewell Aimee Fisherman-knit $140
Sweeter. Alexa Chung for Madewell Penny Shirt $145
Sweetest. Alexa Chung for Madewell Shrimp Coat $225

STYLE ICON. ALEXA CHUNG

I think Alexa takes the cake this year for the most fashionable lady in the land. Le sigh. From her stylish collaboration with Madewell to her enviable slightly messy two toned hair; Alexa is the "it girl" everyone wants to be. I mean the girl has a handbag named after her, that is seriously big time. She is a pro at the undone, vintage, girly meets tomboy look everyone craves. She is surely an inspiration and icon of our time...

{photos via google images}








Happy Birthday J! 
<3 u 

ALEXA CHUNG FOR MADEWELL

Alexa Chung's line for Madewell is online and in stores and she has got me craving velvet...

Billie Velvet Shorts $88

Annie Blouse $128

SHOP MADEWELL ONLINE

Hooray! Madewell has finally launched their online shop! They had been promising a online site and they delivered. No need to schlep to Century City or Glendale to shop Alexa Chung's line for Madewell this fall. Now you can do it from home. Here is a sneak peak of her Fall '10 collection...

Hmm, noticing a lot of socks and heels!

Here are a few of my current favorite Madewell items... 

Clockwise from top left: Floaty Floral Dress-Poppy $158 Sweatshirt Jacket-Vapor Gray $78, Two Tone Oxford $168, Ikat Scarf-Shatter Blue $38